Corporate Communication and the Impact of Media Framing on Corporate Reputation: A Study of Sokoto North Local Government Area, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Media framing significantly influences public perception of organizations, shaping their corporate reputation positively or negatively. Corporate communication plays a vital role in managing and mitigating the effects of media framing by ensuring consistent messaging, proactive engagement, and crisis management. In Sokoto North Local Government Area, Sokoto State, organizations face reputational challenges due to negative media framing, often exacerbated by misinformation and sensationalism. Research indicates that effective corporate communication strategies can counteract adverse media framing and protect corporate reputation (Aliyu & Ibrahim, 2024). This study explores the interplay between corporate communication and media framing, focusing on its impact on corporate reputation.
1.2 Statement of the Problem
Organizations in Sokoto North frequently grapple with reputational risks due to negative media framing, which undermines stakeholder trust and business performance. The lack of effective communication strategies to address these issues exacerbates the problem. This study examines how corporate communication can mitigate the impact of media framing and safeguard corporate reputation.
1.3 Objectives of the Study
- To analyze the impact of media framing on corporate reputation.
- To evaluate the role of corporate communication in managing negative media framing.
- To identify strategies for leveraging media framing to enhance corporate reputation.
1.4 Research Questions
- How does media framing impact corporate reputation?
- What is the role of corporate communication in managing negative media framing?
- What strategies can enhance corporate reputation through media framing?
1.5 Research Hypotheses
- Media framing significantly impacts corporate reputation.
- Corporate communication effectively manages negative media framing.
- Strategic use of media framing enhances corporate reputation.
1.6 Significance of the Study
This study provides insights into the relationship between media framing and corporate reputation, emphasizing the role of corporate communication in managing public perception. The findings will benefit organizations in Sokoto North in developing effective communication strategies to safeguard and enhance their reputation.
1.7 Scope and Limitations of the Study
The study focuses on the impact of media framing on corporate reputation within Sokoto North Local Government Area, Sokoto State.
1.8 Operational Definition of Terms
- Corporate Communication: The strategic management of communication to protect and enhance corporate reputation.
- Media Framing: The presentation of information by media outlets that influences public perception.
- Corporate Reputation: The overall public perception of an organization’s trustworthiness and credibility.
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